Enterprises today operate across a maze of cloud platforms, data pipelines, and business applications—each generating immense value but often buried under layers of complexity. Aliando steps in to turn that chaos into clarity, weaving Cloud, Data & AI, Cybersecurity, SAP on Azure, and Managed Services into a seamless ecosystem that empowers organizations to scale with confidence. Our challenge was to reflect that same sense of cohesion in their brand—taking a vast, intricate offering and translating it into a clear, compelling story that feels approachable, human, and distinctly Aliando.

Designing Unity: Bringing Clarity to the Complexity of Cloud, Data & AI

Aliando emerged from the merger of two industry leaders—Henson Group and myCloudDoor—each with strong reputations and deep expertise across Microsoft Cloud solutions. But with such a broad spectrum of services—spanning Cloud Infrastructure, Data & AI, Cybersecurity, SAP on Azure, and Managed Services—the sheer scale of their offering risked diluting the bigger picture. The brand lacked a unified story that reflected its new global identity.

Our role was to cut through that complexity and create a single, cohesive narrative that positioned Aliando not just as a collection of services, but as a trusted Microsoft Solutions Partner driving enterprise transformation worldwide. To get there, we immersed ourselves in Aliando’s ecosystem—diving deep into their portfolio, culture, and vision—to shape a strategy and identity as bold and unified as the company itself.